Tag Archives: brand strategy

June 10

The Beginner’s Guide to Personal Branding

In business school, they talk about personal branding. A lot. In fact, all my professors mentioned it so often that I came away from class thinking the concept was overhyped and somewhat useless. A personal brand, I would scoff, isn’t necessary. My experience and general awesomeness speak for itself. That is, until it doesn’t. Perhaps […]